WGU C212 MKTG 5000 Marketing OA PRE-TEST GUIDE 2025/2026

1. Which of the following is a primary benefit of market
segmentation?
 a) Higher production costs
 b) More efficient marketing strategies
 c) Increased competition
 d) Generalized customer base
 Answer: b) More efficient marketing strategies

 Rationale: Market segmentation allows marketers to create
more targeted and effective marketing strategies by focusing on
specific groups of consumers.
2. What is the key objective of a customer relationship
management (CRM) system?
 a) Increase product line depth
 b) Enhance customer loyalty
 c) Reduce operational costs
 d) Develop new market segments