WGU C212 MKTG 5000 Marketing READINESS ASSESSMENT GUIDE Q & S 2025/2026

1. Which of the following marketing strategies is most effective for
positioning a new innovative healthcare product?
 a) Cost Leadership
 b) Differentiation
 c) Focus
 d) Retrenchment
 Answer: b) Differentiation
 Rationale: Differentiation helps in establishing a unique
market presence, especially for innovative products.
2. In healthcare marketing, which metric is most critical in
evaluating the effectiveness of promotional campaigns?
 a) Click-through rate
 b) Patient acquisition cost
 c) Social media engagement
 d) Brand awareness
 Answer: b) Patient acquisition cost
 Rationale: It directly reflects the efficiency of marketing
expenditures in attracting new patients.