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SOCIAL MEDIA CERTIFICATION (ADD) EXAM
NEWEST 2024-2025 ACTUAL EXAM COMPLETE
QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY
GRADED A+
Hustle & Bustle sells high-end diaper bags made from
sustainably sourced materials. Which of the following buyer
personas best fits the corresponding target audience?
A. Millie is 40 years old, is married, earns $35,000 a year, and
searches terms like "recyclable materials."
B. Shannon is 35 years old, is married, is a stay-at-home mom,
has three children under the age of three, has a household
income of $90,000 a year, and searches terms like "mom life
hacks."
C. Ryan is 27 years old, is single, has one 5-year-old, earns
$55,000 a year, and searches terms like "best elementary schools
near me."
D. Ellie is 28 years old, is single, has 3-year-old twins, earns
$45,000 a year, and searches terms like "affordable childcare." -
CORRECT ANSWER-B. Shannon is 35 years old, is married, is
a stay-at-home mom, has three children under the age of three,
has a household income of $90,000 a year, and searches terms
like "mom life hacks."

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Dixie's Dress Shoppe runs an ad campaign on Facebook for two
weeks in hopes that viewers will purchase more dresses on its
website. In this scenario, which of the following actions would
be a conversion?
A. A person clicks a link on one of the ads
B. A person follows a link on one of the ads to Dixie's website
and then adds a dress to the online shopping cart
C. A person follows a link on one of the ads to Dixie's website
and then purchases a dress from the website
D. A person follows Dixie's Dress Shoppe on Instagram after
seeing a Facebook ad - CORRECT ANSWER-C. A person
follows a link on one of the ads to Dixie's website and then
purchases a dress from the website
A social media influencer is ________.
A. Someone with a relatively large following on social media
who uses it to exert influence in his or her area of expertise
B. Anyone who uses social media to increase his or her
followers
C. Someone who enjoys using social media and shares both
organic and paid content on a regular basis
D. Someone who has at least 100,000 followers on a social
media platform - CORRECT ANSWER-A. Someone with a

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relatively large following on social media who uses it to exert
influence in his or her area of expertise
Which of the following best describes social media reach?
A. The number of countries in which customers have reacted to
a company's social media activity
B. The number of people who have been exposed to a
company's social media activity
C. The number of people within a target market who have
interacted with a company's social media activity
D. The number of people who follow a company's social media
account - CORRECT ANSWER-B. The number of people who
have been exposed to a company's social media activity
Tentree & Co. is running a Facebook ad campaign that requires
it to pay a certain amount every time someone clicks on one of
its ads. Which of the following is Tentree & Co. using?
A. CPM
B. PPC
C. CPC
D. CPA - CORRECT ANSWER-C. CPC
In terms of marketing, what does CPM stand for?